THE MEDIA CHANNEL REACHING KIWI'S ON THE MOVE
If you want to connect your brand with over 1000 customers daily, this is the channel for you. Our large format posters are available behind the counter in premium fuel retailers right across the country – Caltex, Fix, BP and Mobil – and the site list continues to get bigger.
When you’re talking about a high traffic target market that are proven impulse buyers, those figures definitely stack up. That and the fact that we now offer additional media assets like fuel pumps, floor decals and chiller fins means your message is reaching the highly desirable commuter audience when they’ve got their purchase hats on.
With a trend towards more regionally targeted communications, the Fuel Convenience network offers the opportunity to deliver tailored messages that address the specific lifestyle and needs of the individual. A targeted campaign approach has a higher instance of driving behavioural change at check-out and this format is able to include both brand and tactical messages at one time.