NEW ZEALAND'S PREMIER SUPERMARKET ADVERTISING MEDIUM
If your products are ranged across any or all of Countdown’s 185 supermarkets then you’ll definitely want to talk to us. We’ve been partnering with Countdown for over 7 years now to deliver New Zealand’s FMCG brands the ability to advertise to shoppers along the entire path to purchase and drive significant sales uplift.
As you can see, the size of the Countdown shopper audience is absolutely massive. Even more so when you consider that 62 percent of shoppers approach their shop with no pre-conceived thoughts on which brands they’ll buy. Combine that with the fact that 76% of all purchase decisions are made in-store, and the opportunity to advertise at shelf becomes all the more compelling.
shopper media formats that sell
When it comes to making FMCG move even faster, our range of assets are the proven way to make more sales impact in-store at Countdown. Our available formats have been designed to be disruptive, informative and compelling to give your product the best chance of landing in a Countdown shopping trolley or basket.
Our most popular formats for products ranged in-aisle are Fin and Floor Media. Both use a creative approach to attract and persuade shoppers at just the right moment.
WHEREVER YOUR BRANDS RESIDE , WE'LL GET THEM NOTICED
If you’d like to provide Countdown shoppers with a complete in-store path to purchase along multiple touchpoints, we offer a range of bespoke format options for key locations around the store.
Checkout has proven to be hugely effective and has become an extremely coveted location. In-store radio is also a powerful method of speaking directly to shoppers along the journey.
A TOTALLY CUSTOMISABLE MEDIA PROGRAM TO SUIT YOU
When it comes to getting your brands noticed in Countdown, we know what works and we know how to make it happen. So whether you need the full service from campaign planning through to creative and execution, we can handle as much or as little of the process for you. What’s more, every Hypermedia campaign comes with after sales scan date to help measure the success of your campaign and derive ROI measures.